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YouTube Premium paid membership consists of advantages resembling ad-free viewing, video and track downloads for offline consumption, and background playback. Now, it is also switching video streaming in 4K decision (at the moment free for all customers) to the premium degree.
Over the weekend, Reddit customers and Twitter he famous that YouTube had been asking them to improve to the premium tier to look at 4K video.
It is unclear if the change is a part of a restricted trial or if the corporate is pondering of limiting free customers to 1440p decision. Google declined to touch upon the story when contacted by TechCrunch.
Nonetheless, one in every of YouTube’s official help handles responded to a person who posted a screenshot of the 4K video stream listed as a premium function. He mentioned the person may have been a part of the corporate’s “experiment to higher perceive function preferences.” [sic] Premium and non-Premium customers.
The corporate has tried numerous strategies to transform free customers into paid customers. Some of the infamous was exhibiting them as much as 11 non-skippable adverts earlier than the beginning of an extended video so they might have an uninterrupted expertise.
Final yr, Google mentioned it crossed the 50 million subscriber mark on YouTube Music and Premium. Whereas the worth of those subscriptions varies by area, within the US it prices $9.99 per thirty days for YouTube Music and $11.99 per thirty days for YouTube Premium.
In its second-quarter 2022 earnings, the search large mentioned YouTube generated $6.87 billion in income, which was a lot decrease than analyst expectations of $7.51 billion. So it isn’t surprising that the corporate would possibly strive new methods to extend paid customers of its streaming video companies.
Final week, YouTube TV launched a brand new program to permit customers to subscribe to further channels like Showtime, HBO Max, NBA League Cross and MLB.TV with out buying a base plan of $64.99 per thirty days.
The story was up to date on October 4 at 11:25am IST with a tweet from YouTube help.
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YouTube is asking some users to purchase a Premium subscription to watch in 4K • TechCrunch