How Typeform Stands Out In A Crowded Market | Energy Tech

Advertising and marketing Podcast with Karrie Sanderson

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Karrie Sanderson. carrie He’s Director of Advertising and marketing at Typeform, main the model technique, promoting, public relations, inside communications and DEI efforts, in addition to overseeing the inner inventive studio.

Questions I ask Karrie Sanderson:

• [1:12] How did range, equality and inclusion land within the CMO job?
• [2:06] One other side of your bio can also be the inner inventive studio: is it a product or a part of your individual advertising and marketing?
• [2:48] Has design been a key differentiator for Typeform?
• [3:23] As CMO, how do you see the shopper journey?
• [5:26] Typeform actually appears to be like extra like a dialog in comparison with an everyday type. How typically do you combat the concept folks understand you as “only a type the place they only want the information”?
• [7:55] Would you go as far as to say that an expertise of type could possibly be a part of your tradition?
• [8:26] What do you assume is your principal differentiator?
• [10:50] I bear in mind the primary time, in all probability 10 years in the past, that I got here throughout Typeform and most of the people in all probability had this response, “Wow, that is completely different.” Have you ever ever fought the temptation to say that we’ve got to be completely different once more?
• [12:29] The place do you stand in your buyer acquisition messaging?
• [15:49] For those who had been mentoring a type builder, what ought to the expertise be as quickly as you hit submit?
• [20:08] What are a number of the belongings you’ve discovered that make Typeform surveys extra satisfying or extra relatable?
• [21:49] Is there one thing on the horizon for Typeform that you simply wish to inform my viewers about what you are engaged on?
• [22:55] The place can folks join with you and study extra about your work?

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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the HubSpot Podcast Community and Semrush.

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