8 Advantages of the HubSpot Shopify Integration for B2B Producers | Path Tech

Do you utilize Shopify to promote your organization’s merchandise on-line? Do you additionally use HubSpot for advertising, gross sales, or service? Effectively, if you have not arrange the HubSpot Shopify integration but, you are lacking out on extremely helpful data and insights that would assist your small business backside line.

This text covers the options and advantages that await B2B producers, a lot of whom usually underutilize e-commerce. Plus, you may see examples of what you are able to do with integration because it pertains to advanced B2B producers.

What’s the HubSpot Shopify integration? Why ought to B2B producers care?

You may rapidly and simply join your Shopify vendor account to your HubSpot CRM utilizing the HubSpot Shopify integration. This creates a separate deal pipeline within the HubSpot Gross sales Hub referred to as “ecommerce” that pulls useful details about gross sales, deserted carts, and pending funds into your HubSpot CRM.

Having this data in your CRM ends in quite a few advantages that we’ll break down under, together with the flexibility to make use of buyer data for e mail campaigns, advertising automation, reporting, and extra. In a nutshell, it is a highly effective B2B eCommerce for Producers that you simply should not miss.

How do I arrange the HubSpot Shopify integration?

Putting in the Shopify integration in your HubSpot portal is absolutely so simple as signing in and turning it on.

As soon as you have signed in to your Shopify account and built-in it together with your HubSpot account, activate two-way sync to ship data between the 2 platforms.

That is what you may see:

• gives it’ll now be mechanically created in your HubSpot eCommerce course of every time somebody in your Shopify retailer fills out some data in a cart. Reviews present you ways a lot cash is in carts that had been deserted, pending, shipped, and so forth.
• Your HubSpot monitoring code is already put in in your Shopify Web page, which syncs your contact data from HubSpot to Shopify. So if an current HubSpot contact goes to your Shopify account, you may know and see that they’ve an eCommerce settlement. Moreover, contacts are mechanically imported from Shopify to HubSpot as they fill out cart data.
• For current/repeating clients, your contact document in HubSpot It’ll show Shopify properties just like the amount of cash they’ve spent with you, their common buy, the primary buy date, the gadgets they buy, and extra.

Is the HubSpot Shopify integration free?

The combination requires you to have at the very least a Shopify Fundamental Vendor subscription plan ($29.99 per thirty days), however there is no extra cost from HubSpot or Shopify to facilitate the mixing.

8 Methods the Shopify HubSpot Integration Improves Advertising and marketing, Gross sales, and Buyer Service

We talked about this earlier, however there are quite a few alternatives for B2B eCommerce producers to leverage Shopify knowledge of their advertising, gross sales, and customer support. Listed below are eight that stand out for getting your wheels spinning:

1. Resolve deserted carts

Let’s begin with maybe the most important alternative… An deserted cart means your prospect was involved in shopping for your product, however stopped proper earlier than shopping for! These individuals are more likely to purchase sooner or later than a chilly prospect.

With HubSpot workflows, you may enroll anybody who abandons a cart on Shopify in a focused e mail advertising marketing campaign the place you remind them why they had been within the first place. This straightforward workflow continues to drive worth in your product whereas the gadgets are in your cart.

2. Present particular gives

Surveys inform us that the primary cause for an deserted cart is surprising prices, like delivery. So, in your e mail advertising workflow, embody a reduction (or coupon) without cost delivery.

If that is financially possible for you, it’s usually sufficient to draw the customer to your web site. Since this can be a sequence of emails, you may attempt making a purchase order with out the provide first and save the provide for later within the sequence.

3. Updating or sustaining beforehand bought gadgets

With segmentation in HubSpot CRM based mostly on Shopify’s buy properties, you may construct lists and ship emails to individuals who have bought a sure merchandise.

As quickly as a brand new model of that merchandise is offered, or a brand new service associated to that buy is launched (components or routine upkeep that wants scheduling, for instance), ship an e mail to that record. The e-mail ought to reference that earlier buy to create extra curiosity and drive gross sales.

4. Create particular lists

Take into consideration what you make. Are you able to section individuals into teams based mostly on the kinds of merchandise they purchase? Create sensible lists in HubSpot based mostly on these purchases.

Here is a simplified instance: Apple has a listing of people that purchased laptops and one other record of people that purchased telephones.

• Have interaction individuals on the “laptop computer” record with a workflow that promotes Apple pc equipment (monitor, mouse, keyboard, charger, and so forth.)
• Have interaction the individuals on the “telephones” record with a workflow that promotes cellphone equipment (case, headset, charger, display protector, and so forth.)

5. Prioritize gross sales group exercise and talk instantly

For giant-ticket gadgets like massive tools purchases, it is well worth the effort to have your gross sales group talk instantly with deserted carts. In HubSpot, create a listing that segments deserted carts by deal quantity based mostly on a threshold that is sensible (i.e., warrants direct consideration out of your group). Then set off a Gross sales activity sequence and join intent e mail templates to alert your group {that a} follow-up is required.

For instance, all deserted carts over $3,000 go right into a workflow that notifies a gross sales rep a few new record member. That consultant communicates instantly with the contact through e mail or cellphone in an try to assist shut the deal. And due to the mixing, not solely is the contact’s web site web page exercise logged to their contact document in HubSpot CRM, however any Shopify exercise they’ve carried out can also be out there to the rep as context.

6. Incorporate HubSpot popup kinds

One HubSpot popup type may be stuffed out per record membership. Any contact on the record who lands on a particular internet web page (you select which of them) sees a pop-up type selling a product they deserted, or perhaps a product that is much like one thing they already purchased.

7. Create Report Dashboards Exhibiting Ecommerce Info

Dashboards are one-page summaries in HubSpot, and creating an ecommerce dashboard can present a fast view of how your Shopify retailer is performing. It is easy to trace and evaluation month-to-month gross sales, proportion of offers closed, variety of deserted carts, and extra.

8. Enhance customer support

We have lengthy been an advocate of 360-degree use of HubSpot CRM, which implies advertising, gross sales, and repair groups work from a single supply of fact for all their interactions with leads and clients. That is no completely different with Shopify’s data. In truth, CRM turns into much more highly effective when precise buy knowledge is synced stay together with your ecommerce platform.

When knowledge flows each methods, service groups know instantly what merchandise a buyer has bought and need not look ahead to Gross sales to enter the info into the system. This additionally allows exceptional automated experiences utilizing chatbots and AI so clients can submit help tickets and search assist at their comfort.

Service group leaders may also create studies displaying the variety of tickets opened by clients based mostly on merchandise bought to grasp which merchandise have probably the most points or require extra consideration.

Taking a RevOps strategy to expertise and knowledge integration

Integrating Shopify knowledge into your HubSpot CRM is one piece of a bigger puzzle to unify your group’s revenue-generating groups—advertising, gross sales, and customer support—to optimize your income development. Income Operations (RevOps for brief) aligns your processes, knowledge, expertise, and tradition round a shared objective.

Our newest eBook is written for advanced B2B producers and industrialists solely. Click on on your copy of RevOps for Complicated B2B Industrials and Producers.